DMG Co. Share Why Small Business Owners Should be Optimistic About 2016

 Whilst the start of a new year can bring a evident amount of uncertainty, Providence based DMG Co. has shared why they believe 2016 is set to be a hugely successful year for small businesses.

It’s a new year and often with it comes a cautious view of the economic growth for the upcoming months. Small businesses often entail high rates of failure, low levels of stability and are vulnerable to market fluctuations and new competition, so it’s hardly surprising that most new business owners are at least somewhat nervous about their latest ventures heading into a new year. The postulations made at the beginning of the year can have a significant impact on small businesses, with errant assumptions often lying at the root of failure.

However, according to a survey conducted by small business lending platform Credibily, 73 percent of small business owners are actually very optimistic heading into 2016 (Huffington Post, 2016). This is especially the case for those operating in the technology industry, with 78 percent of owners expecting growth and success in the upcoming year. DMG Co. weren’t surprised by the survey results, and believes that there has been a resurgence of optimism for 2016. Here the firm outline why there are reasons for small business owners to be optimistic about the months ahead:

Greater flexibility
Thanks to the progression of social and digital technology, DMG Co. believes that today’s business owners have more options available to them when starting up a business. For example, it’s possible to create and develop an app that is manageable from the living room of one’s home. This flexibility of ownership has created business opportunities for more people – such a new parents or those with limited finances – to feasibly manage their own business (Huffington Post, 2016).

Local business emphasis from Google and Facebook
Startups and SMEs with a physical address could achieve significant brand awareness benefits by using the free local business tools offered by Google and Facebook. DMG Co. state that a Google Local listing, for example, can be hugely beneficial to SMEs as it allows smaller businesses to compete with larger SEO budgets on search engine results pages through locale relevance. DMG Co. believes that the continued support of these major tech players means that local businesses, which are usually small businesses, have more resources than ever before (Huffington Post, 2016).

Marketing tools keep on expanding
DMG Co. have suggested that many forms of mainstream marketing and advertising ventures can be prohibitively expensive and out of reach for small-medium sized businesses. However, the firm states that the sheer number of free marketing resources available to business owners nowadays is simply staggering. There are seemingly endless forms of guidance through blogs, white papers, free e-books, dashboards, apps, and YouTube videos on how to make various business processes easier. The firm use these tools as aids to motivate their growing team and encourage other small businesses to do the same.  DMG Co. claims that using direct forms of marketing are also extremely cost effective for any type of business no matter their size due to the easy of measuring results.

DMG Co. are optimistic for 2016, and plan on creating new strategies designed to take advantage of the increased progression of the marketing industry. DMG Co. are a results-orientated outsourced sales and marketing firm that place a great amount of faith in the startup-focused economic climate of today – citing the rich opportunities born out of the aforementioned advance of technology in allowing business owners to build something truly capable of thriving.

Source: http://www.huffingtonpost.com/larry-alton/why-small-business-owners_1_b_8970662.html

Striving for that A? DMG Co. Investigate How a Degree Stacks up Against Work Experience

With reports of rising fees and the loss of student bursaries from the student loan company, is university really the best option when it comes to building a successful career? DMG Co. has weighed up the pros and cons.

With continuously rising university fees and increasing demand for apprenticeships, more and more students are dealing with the question, “Should I go to university or learn on the job instead?” DMG Co., an outsourced sales and marketing firm based in Providence, RI states: “Research shows that most graduates find a job. Nevertheless, nowadays many employers value experience more than a university degree.” DMG Co. has looked deeper into the subject and weighs up the pros and cons of going to university and learning on the job.

Going to university does open many opportunities. Research reveals that the majority of graduates find work when they leave university and that people with an ‘A’ do better in the job market than graduates with a ‘B’ or ‘C’.  Recent reports show however, that a degree may help to find a job faster but it is not a necessity. DMG Co. explains: “A university degree may be the right thing to do when specializing for certain professions, for example in medicine or science, and for someone who is looking to continue their studies towards a Masters degree or PhD. Many employers however choose experience over classroom-style theory. They look for people who have dealt with real situations and gained practical knowledge,” continues a DMG Co. spokesperson.

The demand for an experienced workforce is rising in the US. DMG Co. explains that combining theory with practice creates a win-win situation for both employers and students. Statistics show that employers in every industry are looking to hire, train and retain a skilled workforce. The advantage for students is that they can earn while they learn hands-on.

DMG Co. concludes that in order to make a decision students must think about what they want to achieve. “It is important for everyone individually to answer some questions for themselves: What do they want to get out of it? What skills are required for the job? Is it necessary to have a specific grade? May experience be of higher value for their dream job?” By evaluating the end goal, students can identify how they can get the most out of their education.

 Based in Providence, RI DMG Co. are an outsourced sales and marketing company. The firm raises brand awareness on their clients’ behalf and promotes and sells their products and services. DMG Co. has made it its mission to support passionate individuals who want to open up their own business and seek an alternative to the three-year Entrepreneurship degree at university. The firm offers support and guidance and conveys the relevant skills in sales, marketing, campaign management, entrepreneurship, business administration, social media networking and giving presentations. “We have made it our priority to prepare individuals to run their own successful business by providing them with the relevant skills and hands-on experience at the same time. We want them to feel a sense of achievement,” explains a DMG Co. spokesperson.