DMG Co. Reveals US Small Business growth is on the rise

During the recession, small businesses were hit the hardest. Now, these SMEs are thriving the most, says DMG Co. New research reveals that business owners are optimistic and predict a rise in revenue for 2016.

According to the 2016 State of Small Business Report, 71 per cent of small business owners in the US say they expect an increase in revenue this year. Outsourced sales and marketing firm DMG Co. says: “It is fantastic to see that today’s successful small businesses came out of the recession much stronger than they were before. There is an optimistic wave of entrepreneurship in America.”

 DMG Co. explains that small businesses are the backbone of the US economy. They create new jobs and bring growth and innovation to local communities.  In fact, the State of Small Business Report reveals that 50 per cent of small businesses plan to hire new employees in 2016, compared to 38 per cent in 2015. “There are many great success stories of entrepreneurship in the US indicating that small business growth is on the rise,” says DMG Co:

First of all, statistics show that the so-called millennials, born between 1980 and 2000, have contributed greatly to the major economic powerhouse and is the largest demographic in the US workforce, expected to spend $200 billion annually starting in 2017 and $10 trillion in their lifetimes. “Today’s millennials are one of the most entrepreneurial-minded generations and have a huge impact on the US economy,” explains DMG Co. They are said to be more entrepreneurial and socially conscious than any generation before. In fact, according to a study conducted by Bentley University, 66 per cent of today’s millennials say they aspire to open up their own business one day.

Furthermore, due to increasingly developed technology, there is a growing trend of solo-entrepreneurs generating over $1 million in sales annually. For example 27-year old Allen Walton who runs his SpyGuySecurity.com business from home or Harry Ein, who projects $4 million in revenue this year for his one-man Perfection Promo business. Data from the U.S. Census Bureau reveals that there were 30,174 non-employer firms generating between $1 million and $2,499,999 in 2013, up from 26,744 in 2011.

Another reason why small business growth is on the rise is that banks are giving more loans than ever to SMEs. “A few years ago, it was rather difficult for small business owners to borrow money,” says DMG Co. “This has completely changed. Thanks to a number of lending schemes and flowing bank credits, small businesses have access to the relevant resources and can invest in further business opportunities,” continues DMG Co. A report from Biz2Credit, an online marketplace for small business loans, shows that approvals for business loans were at the highest rate in June 2015.

DMG Co., an outsourced sales and marketing firm based in Providence, RI looks ahead into a positive future that holds many new opportunities for entrepreneurs. The firm is one of the leading sales and marketing companies conducting B2B, B2C, events and retail alternate channel marketing campaigns on their clients’ behalf.

http://www.allbusiness.com/3-signs-great-things-are-happening-with-small-business-growth-103693-1.html

Read the latest company news from DMG Co here.

Do Customer Loyalty Cards actually drive sales? Asks DMG Co.

As specialists in customer service, DMG Co. explores the effectiveness of loyalty cards to determine their contribution to increasing sales. 

Customer Loyalty cards are becoming increasingly popular amongst brands as a way of recognizing and rewarding loyal customers of a brand. The schemes often involve consumers collecting stamps every time they use the card, or more updated versions can just scan the card to collect loyalty points. By building up the stamps or points and reaching a certain amount, consumers can exchange these points for something in store.

There are 3.3 billion loyalty schemes in the US alone and 76% of those who use the schemes believe that loyalty programs are part of their relationships with brands. DMG Co. understands the effectiveness of loyalty cards and point out that it is 6-7 times more expensive to acquire a new customer than it is to keep one. Therefore, the firm say that rewarding existing customers for their loyalty to the brand often generates increased sales. 75% of companies who offer loyalty cards generate a high return on investment, increasing customer retention rates by 5% and increases profit up to 95%. DMG Co. also highlights how 83% of consumers agree that customer loyalty programmes make them more likely to continue doing business with a company.

DMG Co. believe that loyalty cards can provide huge value to a business by offering rewards for both spending and leaving reviews. The firm say that this can encourage consumers to spend more money with a brand and also leave positive feedback, which will help to build the business’ reputation and in turn capture more customers.

DMG Co. are personalized marketing specialists based in Rhode Island. The firm works on behalf of their clients’ brands to offer a unique and personalized marketing service to consumers. By connecting with consumers on a face-to-face basis the firm are able to establish long-lasting and personal business relationships between brand and consumer which often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

DMG Co. states that customer loyalty cards can be a great way to engage consumers and keep them wanting more. The firm says, “By showing consumers that you value their custom and by offering them something of value in return, it will evoke positive feelings in consumers that they associate with your brand. As a result, turning them into loyal customers who provide real value to the company.” DMG Co. delivers a similar approach using their direct marketing methods where they show consumers that they value their loyalty.

Source: http://www.business2community.com/loyalty-marketing/7-ways-drive-value-customer-loyalty-program-infographic-01448945#kcC3x4CYJmqFEV8s.97   

DMG Co. Gain Great Insight Into Consumer Demand on Business Trip to Philadelphia

Providence-based outsourced sales and marketing firm, DMG Co. recently ran a business trip to Philadelphia, allowing the firm to conduct market research in a new location and provide their clients with information on consumer demand.

The recent business trip to Philadelphia is one of many ran by DMG Co.  The marketing approach that DMG Co. use sees them take their clients’ products and services directly to consumers. This means that they are not restricted to a static location, which gives them a huge advantage when it comes to market research. The firm is able to travel to different events and venues throughout Providence, as well as run business trips to other locations within the US. These trips can provide invaluable information to their clients in relation to consumer demand, while remaining extremely cost-effective. The firm strives to run at least 3 business trips per financial quarter, allowing them to test a new market and conduct market reach. It also enables the firm to establish new networking links with fellow sales and marketing professionals when visiting other sales and marketing offices in these locations. 

The ability to test new markets and to provide statistics and feedback is something that few companies are able to do while remaining cost-effective. At DMG Co. they are so confident in their ability to get results that they charge their clients based on results, minimizing the risk. The firm is able to run test campaigns to provide their clients with insight and market research to see what the demand for their product or service is and where their main target audience lies. 

DMG Co. is committed to the continued development of the people they work with, and these business trips are an important part of that development. Working in new environments and interacting with different types of people is hugely beneficial for both personal and professional growth. 

DMG Co. is an outsourced sales and marketing firm based in Providence, RI.  At DMG Co. they utilize a variety of marketing platforms in order to achieve the best results for their clients. Rather than high-cost and impersonal digital marketing strategies, DMG Co. have gone back to basics to utilize the power of a smile and a handshake. The young firm has big goals for 2016 as they look to build on the momentum they garnered last year. The recent business trip to Philadelphia has sparked rumors of a potential expansion for the firm.